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Sears Engages Jewelry Retailer

Sears Engages Jewelry Retailer
Sears has teamed with online engagement ring retailer James Allen to open jewelry boutiques at 16 Sears locations throughout New York, Maryland and Puerto Rico.

Sears has teamed with online engagement ring retailer James Allen to open exclusive jewelry boutiques at 16 Sears locations throughout New York, Maryland and Puerto Rico.

The new James Allen boutiques are located in Sears’ jewelry department and are staffed by a team of engagement ring specialists.

Designed in the style of a high-end jewelry store, every James Allen store-in-store offers 120 styles with thousands more options online.

After trying rings on in-store, shoppers can also save their selection to a Wish List and then continuing their purchase at home with the ring delivered to their door.

"The ability to work with James Allen to combine quality, customized design with a seamless shopping experience underscores Sears' commitment to integrated retail," says Vijay Talwar, president and senior vice president of gifts and special occasions, Sears. "In this case, we're moving beyond a digital relationship to a true collaboration with an online brand, maximizing their reach through multi-platform capabilities that allow us to surpass shopper expectations."

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