Sears Engages Jewelry Retailer

The new James Allen boutiques are located in Sears’ jewelry department and are staffed by a team of engagement ring specialists.

Designed in the style of a high-end jewelry store, every James Allen store-in-store offers 120 styles with thousands more options online.

After trying rings on in-store, shoppers can also save their selection to a Wish List and then continuing their purchase at home with the ring delivered to their door.

"The ability to work with James Allen to combine quality, customized design with a seamless shopping experience underscores Sears' commitment to integrated retail," says Vijay Talwar, president and senior vice president of gifts and special occasions, Sears. "In this case, we're moving beyond a digital relationship to a true collaboration with an online brand, maximizing their reach through multi-platform