License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Scout Store, IMPS Renew 'Smurfs' Deal

The collaboration has been extended through 2023.

Scout Store and IMPS, the blue-skinned characters' official licensors, have extended their licensing collaboration until the end of 2023.

This new agreement will give Scout Store the possibility of increasing and enhancing Smurfs' co-branded products' portfolio, building on the first successful range of products launched in 2018.

Scout Store has since launched more than 15 products, from clothing to accessories, showcasing different bespoke Scout Smurf designs created by the Belgian studio. This co-branded range has proved very popular among UK Scouts, both with children and parents, resulting in thousands of units sold during this partnership's first three years.

This licensing agreement with the Smurfs is the continuation of Scout Store's licensing strategy that will see the Scouts' commercial branch collaborating with well-known brands and entities. 

"We're thrilled to renew our collaboration with Scout Store," says VĂ©ronique Culliford, president, IMPS and the daughter of Peyo, the creator of the Smurfs. "Scouts and the Smurfs share the same enthusiasm for nature and caring for their community. We are proud to see the Smurfs being so popular among UK Scouts."

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.