Rihanna finds her first collaboration with a new Savage x Fenty lingerie line.

License Global

January 2, 2020

1 Min Read

Rihanna has tapped fashion designer Adam Selman for her first-ever Savage x Fenty lingerie line collaboration.

The Valentine’s Day centered products feature two distinct collections: “Locket Down” and “Down the Aisle.” The campaign for the line features a neon-covered bedroom with models Joan Smalls, Paloma Elsesser, Adesuwa and Fiffany. It is aimed at celebrating inclusivity and highlights women of all sizes and races.

“I couldn’t imagine anyone other than Adam [Selman] for Savage x Fenty’s first designer collaboration,” says Rihanna. “Adam is everything the brand stands for – fun, playful, sexy.”

Though this is Savage x Fenty’s first time teaming with an outside party, Adam Selman has a history of fashion collaborations with Rihanna. Selman designed a see-through Swarovski crystal gown for the singer-turned entrepreneur, which she wore to accept the inaugural Fashion Icon Award at the 2014 CFDA Awards.

"When Rihanna asked me to collaborate on Savage x Fenty, it was a resounding YES," adds Selman in an interview with The Zoe Report. "She has been such a force in the fashion industry, and we have worked together so seamlessly through the years. Her unapologetic approach and on-the-pulse instincts have always kept her one step ahead. We worked on every concept and detail of this collection together. Have you ever seen Rihanna fit a bra and panty? If not, you’re missing out.”

The Savage x Fenty Adam Selman Capsule Collection is now available, with additional drops planned through April 2020.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like