Sanrio, JimmyPaul Debut Hello Kitty Collab at London Fashion Week

New fashion deal was brokered by licensed lifestyle products company Difuzed.
License Global

September 18, 2019

Sanrio, JimmyPaul Debut Hello Kitty Collab at London Fashion Week

Sanrio has partnered with designer JimmyPaul to launch a limited-edition fashion line based on the Hello Kitty brand.

The collection is inspired by Hello Kitty staples such as the character’s famed bow. JimmyPaul says the collection aims to connect Hello Kitty aesthetics with the design elements of “Kintsugi” (the art of repairing broken pottery) and “Furoshiki” (the art of present wrapping). The collection debuted at this year’s London Fashion Week.

“I’m honored and privileged to work with Sanrio and such an iconic character like Hello Kitty,” says Paul. “This is truly a dream come true.”

JimmyPaul’s collection follows a

similar collaboration

with the “Sesame Street” brand, which debuted earlier this year. Licensed lifestyle products company Difuzed brokered both that deal and the Hello Kitty partnership.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.