Sanrio Expands Leomil Deal to LatAm

Footwear and apparel licensee Leomil has expanded its partnership with Sanrio to include Colombia and Central America. 

April 6, 2018

Sanrio Expands Leomil Deal to LatAm

Footwear and apparel licensee Leomil has expanded its partnership with Sanrio to include Colombia and Central America.

The two companies have a long-standing partnership for Hello Kitty in Europe, Russia and the Middle East. The move is part of Leomil's efforts to expand its presence in the Southern Hemisphere.

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