“Over the past 50 years, we have turned down multiple offers, never willing to risk our brand integrity,” says Michael Segal, managing partner, Fred Segal, and son of Segal himself. “But after meeting Adam Sandow and discovering his passion for innovation and vision for Fred Segal, the decision was clear.”
Sandow’s design management agency, Culture + Commerce, will manage all licensing deals for Fred Segal globally.
In preparation for this deal, Sandow has established another West Coast office to beheaded by Dan Levin, vice president, Culture + Commerce, who recently joined the team from Beanstalk.
“This is an unprecedented opportunity to continue building such a powerful brand with over five decades of heritage
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