Safilo to Make Bobbi Brown Eyewear

The cosmetics brand Bobbi Brown, a subsidiary of Estee Lauder, has tapped the Safilo Group to expand the brand into eyewear.

April 6, 2018

Safilo to Make Bobbi Brown Eyewear

The cosmetics brand Bobbi Brown, a subsidiary of Estee Lauder, has tapped the Safilo Group to expand the brand into eyewear.

Safilo will make optical frames and sunglasses under the Bobbi Brown brand, with the first collection hitting retail in spring 2014.

"As a makeup artist, I have looked at women's faces for over 20 years and believe that my beauty expertise will translate naturally into eyewear, identifying the best silhouettes and colors for a woman's face shape, skin tone, and lifestyle,” says Bobbi Brown, founder and chief creative officer, Bobbi Brown Cosmetics.

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