Safilo to Make Bobbi Brown Eyewear

The cosmetics brand Bobbi Brown, a subsidiary of Estee Lauder, has tapped the Safilo Group to expand the brand into eyewear.

April 6, 2018

Safilo to Make Bobbi Brown Eyewear
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Safilo will make optical frames and sunglasses under the Bobbi Brown brand, with the first collection hitting retail in spring 2014.

"As a makeup artist, I have looked at women's faces for over 20 years and believe that my beauty expertise will translate naturally into eyewear, identifying the best silhouettes and colors for a woman's face shape, skin tone, and lifestyle,” says Bobbi Brown, founder and chief creative officer, Bobbi Brown Cosmetics.

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