Open now through Jan. 30, 2015, at the Paramount Hotel, the Paul Frank store is a one-stop shop for Paul Frank gear including apparel, sleepwear and accessories as well as New York City-themed gifts.
More than just a store, the Paul Frank pop-up will be an immersive brand experience with weekly interactive do-it-yourself beauty and holiday events. Activations will range from make-your-own tote bags to karaoke nights to coffee tastings.
Visitors to the store can also participate in two digital activations featuring Julius the monkey. Using Blippar's image-recognition app, shoppers can enter the in-store photo booth and find themselves in the back of a taxicab with Julius at the wheel. Smartphone users can also interact with Julius to view and purchase merchandise through an animated vending machine on their mobile devices.
For those located outside of New York City, select
The shop will also feature an on-site PJ Donation Station benefiting Covenant House New York, a privately funded agency that serves homeless, runaway and at-risk youth. When shoppers purchase one pair of pajamas to donate to Covenant House, they will receive a discount to purchase their own pair for 50 percent off.
"The Paul Frank shop is an exciting opportunity to bring an entirely new brand experience to fans in the Big Apple this holiday season," says Elie Dekel, president, Saban Brands. "The infectious spirit and creative energy of New York City makes it the perfect location to bring Paul Frank directly to our customers."
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