Saban Brands has added the Australian fashion brand Mambo to its growing portfolio of lifestyle brands.

Mambo joins the newly formed Saban Brands Lifestyle Group, which also includes Paul Frank and Macbeth.

Currently celebrating its 30th anniversary, Mambo is comprised of distinctive satirical designs created by a diverse collection of artists. The label also designed the Australian uniforms for the 2000 Sydney Olympic Games.

“SBLG's goal is to bring in exceptional fashion and lifestyle properties in key markets and expand their global footprint," says Dan Castle, managing director, strategic business development, Saban Brands. "As an Australian brand with a unique, art-driven aesthetic, Mambo will play a significant role in our international growth strategy both in Australia and around the world. We will maximize and integrate with them as we aggressively grow the brand around the world using Saban's international footprint.”

Currently, Mambo is sold in multiple territories throughout Australia, New Zealand, Southeast Asia, Europe and North America.

“Saban Brands is a major player in the international entertainment, art, music and brand marketing space," says Angus Kingsmill, managing director, Mambo. "The partnering of Mambo with Saban Brands will provide a platform for talented Australian and international artists to showcase amazing wearable art to a global audience on a scale much greater than ever before.”