The three-year agreement, in collaboration with Event Merchandising (EMI), Russell Athletics will design athletically-inspired lifestyle clothing and merchandise.
"We are delighted to finalize the exclusive agreement with Russell as our licensing partner in creating stylish and comfortable merchandise perfect for the beach," says Leonard Armato, AVP Crocs Tour commissioner and chief executive officer. "Russell's commitment to innovation and quality will only enhance the AVP's ultimate beach experience. We are equally delighted to have EMI to handle our AVP-branded event merchandise. The company's vast experience in this area will allow us to maximize the variety of clothing and equipment we provide our fans."
Russell Athletics will also sponsor the U.S. AVP Crocs Tour events for the next three years. The tour begins in Panama City Beach, Fla., March 27 to 30.
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