The collaboration brings together the colorful Rubik’s Cube with the sports styling of PUMA. Set to debut this fall, the line will include sneakers, sweatshirts and t-shirts for both children and adults. All items will be stamped with globally recognized branding and the bright Rubik’s Cube colors. Personalization will also be available shortly after the official launch later this year.
“It’s great news to announce such an exciting new partnership on the eve of BLE and shows the type of ground-breaking collaborations Rubik’s are going to be involved with as we celebrate 40 years since the Cube craze went global,” says Nicolas Loufrani, chief executive officer,The Smiley Company
. “The retro-cool and dynamic appeal of Rubik’s brand continues to grow globally, and there are a lot of impressive new partnerships launching within the brand extension program we operate for them. This collaboration is a great fit for Puma, with Speedcubing growing globally as an incredible new sport.”
Rubik’sdeal joins other recent partnerships for the brand including an upcoming tour with the Blue Man Group
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