Rubie’s U.K. Launches New Trade Website

The new site aims to offer easier account management and a better user experience.
License Global

July 17, 2020


Leading licensed dress-up manufacturer Rubie’s U.K. is looking to the future with the launch of a new trade website.  

The U.K. licensee for 



“Sesame Street” 

has been investing in enhanced technology. The new site offers a richer user experience, with more intuitive browsing, easy account management and a new pre-order feature which allows customers to plan their trade year in advance. 

“We are very much open for business and busy planning ahead with our national account customers,” says Holly Oldham, managing director, Rubie’s U.K. “The new trade website is one of several strategic initiatives to modernize the business and we’re looking forward to offering a better experience to our customers across the board.”

Rubie’s U.K.’s new trade website launches on July 19 at


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