Rubie's Buys Mask-arade

Mask-arade joins Rubie’s group of companies with immediate effect. Duffy will remain with the company as commercial director, while Walton and O'Nyan will depart.

Mask-arade rose to fame after pitching on BBC's "Dragon's Den." The company currently boasts licenses for a wide range of movie stars, characters, sports stars and politicians.

“We’re thrilled to have Mask-arade join the Rubie’s family. This is a great company producing high-quality, innovative product that has really made a niche for itself," says Chris Isitt, vice president, EMEA, Rubie’s. "We look forward to helping the Mask-arade brand achieve its potential both in the U.K. and across the rest of the world. It’s great that Ray has agreed to stay on to drive this mission, and we also acknowledge the huge contribution that Dean and Chris have made from the start in establishing the business with Ray and creating the demand with their fantastic PR.”

Mask-arade's