Pepsi has partnered with fashion retailer, ROMWE, for a fashion-forward collection that celebrates Pepsi’s iconic heritage.  

The brand licensing partnership was brokered by The Joester Loria Group. 

The Pepsi x ROMWE capsule includes fashion tops, ’90s-inspired athleisure pieces, swimwear, accessories and a selection of home goods featuring Pepsi logos and bold all-over prints. 

The new line has both a vintage and more contemporary vibe and features a variety of Pepsi’s logos and slogans from its archives, all in Pepsi’s red, white and blue color palette. In a nod to Pepsi’s deep heritage in music, the line features a variety of festival- and concert-ready styles, available exclusively on Romwe.com. 

The launch is supported with a multi-tier digital marketing campaign reaching millions of Pepsi and ROMWE fans through social engagement and a contest held on Instagram.  

Two additional Pepsi capsule collections will follow on ROMWE’s sister site, SHEIN, early this summer.