ROMWE x Pepsi Enter Partnership for Apparel, Home GoodsROMWE x Pepsi Enter Partnership for Apparel, Home Goods
Collaboration includes ’90s-inspired apparel.
March 31, 2022
Pepsi has partnered with fashion retailer, ROMWE, for a fashion-forward collection that celebrates Pepsi’s iconic heritage.
The brand licensing partnership was brokered by The Joester Loria Group.
The Pepsi x ROMWE capsule includes fashion tops, ’90s-inspired athleisure pieces, swimwear, accessories and a selection of home goods featuring Pepsi logos and bold all-over prints.
The new line has both a vintage and more contemporary vibe and features a variety of Pepsi’s logos and slogans from its archives, all in Pepsi’s red, white and blue color palette. In a nod to Pepsi’s deep heritage in music, the line features a variety of festival- and concert-ready styles, available exclusively on Romwe.com.
The launch is supported with a multi-tier digital marketing campaign reaching millions of Pepsi and ROMWE fans through social engagement and a contest held on Instagram.
Two additional Pepsi capsule collections will follow on ROMWE’s sister site, SHEIN, early this summer.
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