ROMWE x Pepsi Enter Partnership for Apparel, Home Goods

Collaboration includes ’90s-inspired apparel.
License Global Logo
License Global

March 31, 2022

4122Pepsi.png
Joester Loria Group/Pepsi

Pepsi has partnered with fashion retailer, ROMWE, for a fashion-forward collection that celebrates Pepsi’s iconic heritage.  

The brand licensing partnership was brokered by The Joester Loria Group. 

The Pepsi x ROMWE capsule includes fashion tops, ’90s-inspired athleisure pieces, swimwear, accessories and a selection of home goods featuring Pepsi logos and bold all-over prints. 

The new line has both a vintage and more contemporary vibe and features a variety of Pepsi’s logos and slogans from its archives, all in Pepsi’s red, white and blue color palette. In a nod to Pepsi’s deep heritage in music, the line features a variety of festival- and concert-ready styles, available exclusively on

Romwe.com

The launch is supported with a multi-tier digital marketing campaign reaching millions of Pepsi and ROMWE fans through social engagement and a contest held on Instagram.  

Two additional Pepsi capsule collections will follow on ROMWE’s sister site, SHEIN, early this summer.  

 

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.