“Annoying Orange is a global phenomenon and as a character-based property is ideal for an adult clothing line, so we are delighted to be welcoming Poetic Gem on board, as they have an incredibly strong record in extending brands into the apparel sector,” says Rob Wijeratna, joint managing director, Rocket Licensing. “They will be a welcome addition to our strong roster of licensing partners, which already includes Underground Toys (toys), Egmont U.K. (publishing), Pedigree Books (annuals), TV Mania (kids’ apparel) and PMS (amusement toys).”
The new line is set to launch at retail in the next couple of months.
“We are hugely excited about the potential of the Annoying Orange
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