Rocawear Diffusion Brand Heads to Europe

Iconix Europe, the joint venture between Iconix Brand Group and TLC, has signed a direct-to-retail deal to bring the Brooklyn’s Own by Rocawear brand to Europe.

April 6, 2018

Brooklyn’s Own by Rocawear is a diffusion line of Rocawear, a premium American streetwear brand founded in 1999 by rapper and music producer Jay-Z.

Through the exclusive DTR deal, e-commerce company Zalando will launch the Brooklyn’s Own by Rocawear brand across European countries under its multi-brand fashion company zLabels.

“Brooklyn's Own by Rocawear is zLabels' first licensing partnership next to our 15 private brands," says Jan Wilmking, managing director, zLabels. "We believe in the power of established brands, in addition to our own organic brand development, and are extremely excited to bring Brooklyn´s Own product to our core consumer in 15 European countries.”

"The growth of Internet retailing to younger audiences is undeniable, and it is a first for both Zalando and Iconix to forge this powerful direct

agreement,” says Angela Farrugia, managing director, Iconix Europe.