Pop star works with Endemol Shine for content and fashion pairing.

EUROPE- Endemol Shine Group has brokered a new collaboration between the ‘90s British pop star Robbie Williams and premium casual wear brand Marc O’Polo.

Pop culture matchmaking agency Idols & Brands helped to bring together Endemol Shine’s digital studio Endemol Shine Beyond Germany and Marc O’Polo for the collaboration, which will include a live show, meet-and-greet and more.

Additionally, in celebration of the 50th anniversary of the fashion brand, Robbie Williams and his wife Ayda Field Williams have designed a special edition fashion collection for women and men.

The collection, which was officially presented in Munich Thursday, will be available in Marc O’Polo stores.

“Robbie Williams is not only the perfect partner for a design collaboration with Marc O’Polo, he embodies the ‘90s zeitgeist and stands for celebration itself,” says Tom Wallmann, marketing director, Marc O’Polo.

Check out the promo clip here: