Rob Dyrdek Debuts Sock ‘Ridiculounsness’

The MTV host/entrepreneur and owner of skateboard company Stance join forces to launch a sock company.
License Global

June 22, 2020

boosocki.png

Host of MTV’s “Ridiculounsness” 

Rob Dyrdek

 and Taylor Shupe, co-founder, Stance, has launched the BooSocki sock company.

The sock collection offers an advanced sharing service (aka a “Boo”), with art, pop culture and playfulness as inspiration. Each sock in the BooSocki collection is a collaboration between a hand-selected artist and the BooSocki design team. BooSocki’s mission is to give artists the freedom to express their artistic style on a pair of socks, ultimately delivering a variety of art from different perspectives.

After co-founding FutureStitch, Shupe started InStitches with Dyrdek. InStitches is the media arm of FutureStitch and focuses on high-quality, artistic, comedic content and products to generate laughter and build friendships. BooSocki, a subsidiary of InStitches, aims to lift spirits and elevate social sharing, through pop culture moments, (e.g., Britney Spears and Justin Timberlake’s infamous denim-on-denim red carpet outfit, Tiger King fandom and Quarantine woes).

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.