Rob Dyrdek Debuts Sock ‘Ridiculounsness’

The MTV host/entrepreneur and owner of skateboard company Stance join forces to launch a sock company.
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License Global

June 22, 2020


Host of MTV’s “Ridiculounsness” 

Rob Dyrdek

 and Taylor Shupe, co-founder, Stance, has launched the BooSocki sock company.

The sock collection offers an advanced sharing service (aka a “Boo”), with art, pop culture and playfulness as inspiration. Each sock in the BooSocki collection is a collaboration between a hand-selected artist and the BooSocki design team. BooSocki’s mission is to give artists the freedom to express their artistic style on a pair of socks, ultimately delivering a variety of art from different perspectives.

After co-founding FutureStitch, Shupe started InStitches with Dyrdek. InStitches is the media arm of FutureStitch and focuses on high-quality, artistic, comedic content and products to generate laughter and build friendships. BooSocki, a subsidiary of InStitches, aims to lift spirits and elevate social sharing, through pop culture moments, (e.g., Britney Spears and Justin Timberlake’s infamous denim-on-denim red carpet outfit, Tiger King fandom and Quarantine woes).

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