The MTV host/entrepreneur and owner of skateboard company Stance join forces to launch a sock company.

License Global

June 22, 2020

1 Min Read
boosocki.png

Host of MTV’s “Ridiculounsness” Rob Dyrdek and Taylor Shupe, co-founder, Stance, has launched the BooSocki sock company.

The sock collection offers an advanced sharing service (aka a “Boo”), with art, pop culture and playfulness as inspiration. Each sock in the BooSocki collection is a collaboration between a hand-selected artist and the BooSocki design team. BooSocki’s mission is to give artists the freedom to express their artistic style on a pair of socks, ultimately delivering a variety of art from different perspectives.

After co-founding FutureStitch, Shupe started InStitches with Dyrdek. InStitches is the media arm of FutureStitch and focuses on high-quality, artistic, comedic content and products to generate laughter and build friendships. BooSocki, a subsidiary of InStitches, aims to lift spirits and elevate social sharing, through pop culture moments, (e.g., Britney Spears and Justin Timberlake’s infamous denim-on-denim red carpet outfit, Tiger King fandom and Quarantine woes).

Read more about:

Rob DyrdekStance

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like