Rihanna Links with LVMH for Luxury Fashion Line

Luxury brand LVMH has announced the launch of a new fashion house from pop star Rihanna, Fenty Maison.

License Global

July 5, 2019

1 Min Read

The collection will include ready-to-wear, shoes and accessories developed by the musician-turned-designer.

“Designing a line like this with LVMH is an incredibly special moment for us,” says Rihanna. “[Bernard Arnault, chairman and chief executive officer, LVMH] has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

The high fashion line marks Rihanna’s second deal with LVMH, but marks the first time a woman has created her own brand under LVMH. Rihanna initially collaborated with LVMH on Fenty Beauty in 2017. In partnership with LVMH-owned Kendo Brands, the cosmetics line launched in 1,600 stores across 17 countries.

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