(RHS) has announced the arrival at retail of a second collection, again highlighting children’s apparel and accessories for children ages 1-7.
The selection includes shirts, T-shirts, hoodies, dresses, shorts and backpacks alongside sweatshirts, joggers, dungarees, cardigans, clogs and trainers.As before, the George design team has collaborated with the RHS to create a unique print direction featuring hand-drawn illustrations of colorful plants, vegetables and insects. Slogans encouraging kids to reconnect with nature and grow plants and vegetables, such as “My hobby is making garden friends,” “Plant some seeds to save the bees” and the collection’s tagline, “Let’s go and grow,” are highlighted throughout the collection, which can be found in back neck prints, back neck tapes and packaging. Swing tags have again been designed in the shapes of flower pots. RHS branding, highlighting the RHS tree and shield, is clearly visible on the sewn-in tags and packaging.
“As one of our earliest forays into children’s products – and our very first collaboration on children’s clothing – the
collection from George at Asda was an unqualified success, delighting children and parents and brilliantly underlining our key message – to encourage everyone to ’get growing,’” says Cathy Snow, licensing manager, RHS. “We were understandably eager to develop a second collection with the talented George team – and yet again they have excelled themselves.”
The range is now available in 86 Asda stores and online at George.com.
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