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Reebok Debuts Cardi B Collab on Amazon Alexa, Google Assistant

Reebok Debuts Cardi B Collab on Amazon Alexa, Google Assistant
Hip-hop artist partners with Reebok for smart device sneaker drop.

Reebok has debuted the latest sneaker from its collaboration with hip-hop artist Cardi B on the Amazon Alexa and Google Home smart devices.

The activation provides a way for fans of the new "Crystal Coated" Club C shoe to win a pair by using their virtual assistant. The competition will see 50 lucky winners, each pair uniquely numbered and designed to be one-of-a-kind, featuring dazzling hand-placed Swarovski crystals.

For a chance to win, fans can follow the below steps:

  1. Ask your smart device to open the new Reebok skill:
    • For Amazon, say, "Alexa, open Reebok Sneaker Drop" and
    • For Google Home, say, "Hey Google, open Reebok Sneaker Drop."
  2. Come back to the skill on Sept. 7 between 10 a.m. - 12 p.m. ET to enter:
    1. For Amazon, say, "Hey Alexa, ask Reebok Sneaker Drop if I won" and
    2. For Google Home, say, "Hey Google, ask Reebok Sneaker Drop if I won."
  3. Enter into the drawing by saying the passcode, "Get my Club C's."

The sneaker drop follows the launch of Reebok's latest brand campaign "Nails," featuring brand partner Cardi B in a surreal commercial spot.

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