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Redbubble, ODB Estate Launch Official Fan Art Program

Fan art and artists’ renditions of ODB’s legacy will be available on Redbubble merch.

Redbubble Group has announced the launch of its official fan art program dedicated to the life and music of late hip-hop artist Russell Tyrone Jones, better known by his stage name Ol’ Dirty Bastard or ODB, a founding member of Wu-Tang Clan.

"ODB lives on in his fans, and now his family is inviting fans to translate their admiration and what ODB means to them into art they can sell on Redbubble,” says Eric Morse, senior vice president, content partnerships and general manager, global licensing for Redbubble. “Through his music, ODB shared so much creativity with the world, inspiring artists from all walks of life. This partnership will enable people to extend and expand upon that creativity while putting their own personal spin on it.”

As part of Redbubble’s Partner Program, artists create fan art according to brand guidelines, and fans can purchase designs and have them printed on more than 120 products on Illustrator and activist Nikkolas Smith, author of the book Sunday Sketch: The Art of Nikkolas, unveiled his tribute to ODB this week on the marketplace.

“The Estate of Ol' Dirty Bastard is thrilled to be celebrating ODB’s 25th anniversary of his solo career by partnering with Redbubble and supporting the artist community,” says Nicole Beckett, creative director, Four Screens Management, Estate of ODB. “ODB was a talented musician, and a larger-than-life icon who is still inspiring artists and music fans across the globe. Having an artist of Nikkolas Smith’s caliber kick off our fan art program is a testament to ODB’s legacy.”

More information and guidelines for submitting ODB fan art on Redbubble can be found here.

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