Form & Line will be a capsule collection in sizes 00 to 40.
June 17, 2022
QVC will continue to feature inclusive apparel on its shopping network with the launch of Form & Line, an exclusive capsule collection designed by size-inclusive brand Universal Standard.
The capsule features six premium wardrobe staples – each engineered by Universal Standard's team for sizes 00-40.
Available in four colorways (reds, blues, blacks and grays), Form & Line features a knit short-sleeve T-shirt, a ponte pencil skirt, ponte pull-on pants, a knit T-shirt dress, a knee-length cardigan and the brand’s Seine denim jeans.
“Working with Universal Standard to launch Form & Line with QVC has truly created the dream team of size-inclusive fashion," says Rachel Ungaro, vice president, general merchandise manager, apparel, QVC. "QVC believes that everybody deserves a great shopping experience that helps them look and feel fabulous, no matter their shape or size. Universal Standard's commitment to style-first design for all aligns with this perfectly."
Form & Line will follow Universal Standard's sizing structure, which reflects the average size of women in the U.S. as a size 18, which is considered a medium.
"At Universal Standard, our goal is to democratize the shopping experience, so a size 2 and a size 32 can shop in the same way," says Polina Veksler, co-founder, chief executive officer, Universal Standard. "We are thrilled to continue working with retailers like QVC to make elevated fashion accessible to all people."
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