Quiksilver Plans Kids’ Apparel

LF USA’s kids’ division will design, manufacture and market children’s apparel bearing both the Quiksilver and DC trademarks in the Americas beginning in fall 2014.

“With strong brand heritage and consumer appeal, Quiksilver and DC are natural additions to our kids’ division’s prominent portfolio of licensed brands,” says Dow Famulak, chief executive officer and president, LF USA. “By leveraging our extensive expertise in the children’s market, coupled with our global sourcing capabilities and deep retail relationships, we believe there is an excellent opportunity to build on the legacy of these brands and significantly expand their reach and volume.”