PUMA Unveils ‘Miraculous’ Collection

PUMA is teaming up with Ladybug and Cat Noir, the protagonists of  “Miraculous: Tales of Ladybug and Cat Noir,” to present a new collection for kids, inspired by the teenage Parisian superhero duo. 

The collaboration includes apparel and footwear, featuring dynamic cutlines, active-inspired elements and authentic graphics from the popular series.   

Fusing PUMA’s tailoring with the show’s signature animated style, the collection’s leggings, shorts, skirt and cap are adventure-ready, adorned with co-branded PUMA and “Miraculous” logos. 

Footwear styles span silhouettes from the court and track including the Slipstream, Rider FV and Popcat, featuring spot-on patterns and gradient schemes. Meanwhile, the titular characters Ladybug and Cat Noir receive their very own RS-X models, inspired by their own dynamic and unique superhero personas. 

“Transformation and empowerment are at the heart of both ‘Miraculous’ and PUMA, inspiring everyone, everywhere, to be and do their best,” says Jeremy Zag, founder and chief executive officer, ZAG. “This alignment in core brand values is what we constantly seek as we continue to build the Miraculous brand, and we are thrilled to collaborate with PUMA on this new collection.” 

The PUMA x “Miraculous” Collection is available starting April 21, from PUMA flagship stores, PUMA.com and selected retailers. 

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