Puma Spins Shoe for Def Jam’s 35th Anniversary

New Clyde Court shoe partnership will be the first of many between the two brands.
License Global

July 22, 2019

Puma Spins Shoe for Def Jam’s 35th Anniversary

Puma has announced it will drop a limited-edition pair of sneakers inspired by hip-hop label Def Jam.

The Def Jam x Puma Clyde Court shoes come out during the label’s 35th anniversary in the music recording industry. Set to debut next month, the burgundy sneaker comes with a rubber sole and sock-like collar for extra support.

“We’re thrilled to be collaborating with such an iconic brand,” says Allison Giorgio, vice president, marketing, Puma North America, via statement to

Footwear News

. “Def Jam is a legendary label in hip-hop, and so much of what we do as a brand, particularly in basketball, is rooted in culture and music. Bringing together two brands with so much history and heritage just made a lot of sense.”

The sneaker is the first in a wave of collaborations between the two brands. Both companies will be working together to create experiences that intertwine music, style and sports over the next two years.

Puma’s deal adds to previous collaborations for the company the includes deals

with

Chinatown Markets

and

Mattel

.

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