License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

porschepuma.png

PUMA, Porsche Design Rev Up Partnership

Porsche and PUMA are turbocharging fashion with a new collaboration.

Sportswear company PUMA has teamed with Porsche Design on a fashion collection made from sustainable materials.

The new collection uses an assortment of sustainable materials. The footwear range of PUMA x Porsche Design debuts Bloom, an algae-based foam which replaces the plastic used in conventional footwear cushioning. Meanwhile, the apparel part of the collection makes use of Thermore EcoDown insulation, which is produced from recycled PET bottles.

The ‘body-kit’ of PUMA x Porsche Design contains Polartec eco-fleece as well as the thermoregulating technology 37.5, which acts like a thermostat by removing moisture when the wearer is hot and retaining warmth when the wearer is cold.

The footwear in the collection boasts Hybrid midsoles that use NRGY beads for cushioning, along with Ignite foam to provide responsiveness in the heel and forefoot. Fans can find the PUMA x Porsche Design collection online and in stores now.

The PUMA news adds to the brands growing collection of high-profile collaborations. Charlotte Olympia recently released a collection with the brand, along with multiple motorsports brands. PUMA also recently signed a multi-year deal with Athletics South Africa.

TAGS: Automotive
Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish