British designer Tabitha Simmons has teamed with Puma for an apparel and footwear collection.
“We’re excited to introduce our partnership with Tabitha Simmons, an incredible creative with an extremely diverse set of talents,” says Adam Petrick, global director brand and marketing, Puma. “For our first collaboration, we’ve blended Puma’s iconic sport-inspired silhouettes with Tabitha’s well-known custom florals resulting in disruptive new executions with a feminine touch.”
The Puma x Tabitha Simmons collection features reimaginations of the Puma Cell Stellar and the Ralph Sampson. The collection also offers matching apparel such as the reversible full-zip nylon track jacket with batwing sleeves, adjustable drawcord stoppers and practical pockets, as well as track pants in black decorated with a floral T7 panel on the side. Accessories include the shiny backpack with custom-made all-over print, a padded laptop pocket, a mesh pocket on the front, and utility inspired webbing details as well as a waist bag with floral prints, a frontal mesh pocket, chunky zippers with detachable keyring puller and webbing details.
Most of the collection is decorated with Simmons’ signature floral patterns.
“I’m thrilled to have the opportunity to partner with such an iconic brand like Puma for my first venture into the sportswear and athleisure market,” says Simmons. “Together, we married Puma’s sporty aesthetic with my signature, feminine florals to create a collection of shoes, bags and a stylish track suit for all women on the go.”