The two brands have joined forces to create a range inspired by the Rubik’s Cube.

License Global

November 22, 2019

1 Min Read
puma.png

PUMA and Rubik’s Brand have partnered to create a collection inspired by the Rubik’s Cube. The collaboration includes vibrant footwear and clothing with graphic, colorful prints.

The Rubik’s Cube game, invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik, has become one of the best-selling toys of all time. The Puma x Rubik’s collection includes colorful sneakers, tees, and a hoodie.

In 2020, Rubik’s will celebrate the 40th anniversary of the Rubik’s Cube international launch. More collaborations in fashion, toys and events are to come. Other recent PUMA collaborations include Hello Kitty, “Sonic the Hedgehog,” “Tetris” and fashion designer Balmain, along with celebrities such as Cara Delevinge and Selena Gomez.

The PUMA x Rubik’s collection consists of sneakers and apparel for children as well as adults and are available on Puma.com, at PUMA stores and select retailers.

Read more about:

PUMARubik's

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like