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PUMA Kicks Off Colorful Rubik’s Collection

The two brands have joined forces to create a range inspired by the Rubik’s Cube.

PUMA and Rubik’s Brand have partnered to create a collection inspired by the Rubik’s Cube. The collaboration includes vibrant footwear and clothing with graphic, colorful prints.

The Rubik’s Cube game, invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik, has become one of the best-selling toys of all time. The Puma x Rubik’s collection includes colorful sneakers, tees, and a hoodie.

In 2020, Rubik’s will celebrate the 40th anniversary of the Rubik’s Cube international launch. More collaborations in fashion, toys and events are to come. Other recent PUMA collaborations include Hello Kitty, “Sonic the Hedgehog,” “Tetris” and fashion designer Balmain, along with celebrities such as Cara Delevinge and Selena Gomez.

The PUMA x Rubik’s collection consists of sneakers and apparel for children as well as adults and are available on Puma.com, at PUMA stores and select retailers.

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