PUMA silhouettes have been altered with signature Charlotte Olympia style and are emblazoned with fringe accents, leopard prints and more. The lineup features a crop top, bags, a hat, a track jacket and shorts.
“We like [to partner] with brands who are female-led and -owned companies, and we want to be able to lend that support to women that are working in the industry,” Tracy Pendleton, head, global entertainment marketing and partnerships, PUMA, told
PUMA is no stranger to female-led collaborations. Last month,
and previously worked with Sophia Webster.
Olympia recently reacquired full control of her fashion label and also has ventured on many collaborations in the past including Agent Provocateur lingerie, Havaianas, MAC Cosmetics, Barbie and more.
“My brand is predominantly known for its heels and platforms, so it was a great project to collaborate
The Charlotte Olympia x PUMA collection launches March 6 on PUMA.com, in the brand’s stores and via select retailers.
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