PUMA is spreading the message of love and unity alongside PUMA ambassador and LGBTQ+ activist Cara Delevingne with the launch of the ‘From PUMA with Love’ pack to celebrate Pride Month.
The 13-piece pack features vibrant colors, rainbow designs and bold graphics. PUMA reports that 20 percent of the proceeds from the collection will be donated to The Cara Delevingne Foundation, a project of the Giving Back Fund which supports LGBTQ+ charities including GLAAD, The Trevor Project and Mind Out.
“We are proud to team up with Cara to celebrate Pride Month through this meaningful collection that will benefit LGBTQ+ organizations across the globe,” says Adam Petrick, global director, brand and marketing, PUMA. “Cara’s active voice as a leader and a member of LGBTQ+ community made her a perfect partner to collaborate with on this pride-inspired project. It’s more important now than ever to support each other and through this collection. It reminds us that we’re always stronger together.”
The ‘From PUMA with Love’ styles include colorful graphic tees and hoodies, Leadcat Slides, Pride waistbags and more. Items in the collection are currently retailing from $20-$45.
“This collection was designed and created with so much love,” says Delevingne. “I was really looking forward to wearing it at this year’s Pride celebrations that I was planning to attend but, given the circumstances, I can’t wait to wear it and celebrate Pride month from my home via Zoom and FaceTime. Through my foundation, I am looking forward to making donations to LGBTQ+ organizations around the world who are making such a difference every single day. The LGBTQ+ community deserves to be celebrated and I’m so grateful PUMA partnered with me to create such a prideful collection.”