PUMA Announces Collection with Los Angeles-Based CarrotsPUMA Announces Collection with Los Angeles-Based Carrots
“In Search of Carrots” collection features hidden logos on each garment.
July 12, 2024
Carrots by Anwar Carrots is partnering with PUMA for a summertime scavenger hunt. Rooted in streetwear aesthetics, the collection features a range of apparel, footwear and accessories, including a garden-inspired color palette of oranges and greens and throwback graphics that celebrate the Super PUMA mascot.
Carrots’ playful approach to design is expressed through a hidden logo embroidered on a different location on every garment.
The PUMA x Carrots collaboration is highlighted by apparel, including streetwear essentials and cut-and-sew items like a hoodie and shorts featuring a logo mash-up mixing the Carrots wordmark with PUMA’s leaping cat. The collection’s cardigan features a graffiti-style allover pattern, while workwear-inspired pants are designed for a day’s work in the garden. The apparel offerings are rounded out by a striped rugby shirt and a graphic T-shirt commemorating PUMA’s Super PUMA mascot from the 1970s. A waist bag features ripstop construction, rendered in two colorways with contrasting zippers and the PUMA x Carrots logo, while the Super PUMA reappears on a limited-edition cap.
For footwear, PUMA and Carrots reworked Suede XL and 180 silhouettes. The Suede XL comes dipped in textural orange with contrasting green laces and gold Carrots detailing. The 180 features a black Cordura color scheme, a special PUMA badge on the tongue and an orange Carrots badge on the tongue.
PUMA x Carrots is available from PUMA.com, PUMA flagship stores and select PUMA stockists.
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