The “Mr. Pickles” deal includes branded Puck Hcky hats, shirts, jackets and hoodies inspired by the Adult Swim cartoon. Cartoon Network’s partnership marks the first Mr. Pickles deal with the hockey apparel brand. “The first time I watched an episode of ‘Mr. Pickles,’ I knew he was our kind of guy,” says Matt Marini, chief executive officer, Puck Hcky. “He’s definitely edgy and even likes the same music we like! Now our ‘goal’ is to get Brooke Shields (the voice of Beverly Goodman on the show) in a ‘Mr. Pickles’ hockey jersey!”

The deal continues Puck Hcky’s diverse collection of licensing agreements. In 2017, the company partnered with musician Snoop Dogg on a clothing line based around his brand and influence on Los Angeles street fashion.