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Apparel brand Psycho Bunny is expanding into Latin America with the appointment of a new distributor and the launch of a robust licensing program.
April 6, 2018
Apparel and lifestyle brand Psycho Bunny is expanding into Latin America with the appointment of a new distributor and the launch of a robust licensing program.
Neroli Group has been appointed as the core sportswear distributor for Psycho Bunny in Latin America, and Genius Brands International, the global licensing agent for the brand, is creating a comprehensive licensing program throughout the region with new partners across key categories.
The distribution agreement between Psycho Bunny and Neroli Group will bring the irreverent brand to consumers in Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Ecuador, Peru, Chile, Bolivia, Paraguay, Uruguay, Curacao, Aruba, Trinidad, San Andres, Turks & Caicos and San Martin.
"Psycho Bunny's quality, dedication to detail, and the contemporary nature of its collections correspond beautifully with the demands of our market," says Símon Tarazi, managing director, Neroli. "We look forward to emulating the North American distribution efforts that have contributed to the success of the brand and are eager to establish Psycho Bunny as the leading aspirational fashion brand that luxury retailers must offer their most prestigious customers."
On the heels of the Neroli distribution deal, GBI is also launching an aggressive licensing campaign for Psycho Bunny in Latin America focusing on forging new licensing partnerships in key categories including basics, hosiery, sleepwear, outwear, bottoms, wovens and accessories.
Psycho Bunny, working in collaboration with GBI, has attracted a full roster of licensing partners to round out its core sportswear collections. GBI recently announced a licensing partnership with accessories licensee Itochu as well as new Psycho Bunny licensees Leg Resource (hosiery), S3 (footwear) and JRM Accessories (headwear), all of which will be introducing products to consumers this fall. Additionally, The Apparel Partnership Group, Psycho Bunny's partner for loungewear and men's basics, is entering its third season following a successful debut in spring 2014.
GBI is actively seeking partners to expand Psycho Bunny into additional product lines including outerwear, woven shirts, bottoms, denim, bags and luggage, women's, children's, activewear, fragrance, electronics and more. The company is also further developing the brand internationally and is in discussions with potential partners in Asia, Europe and South America.
"Psycho Bunny's growth as a global brand is contingent upon securing the right partners–distribution partners, retail partners, licensing partners," says Robert Goldman, co-founder, Psycho Bunny. "Robert Godley and I are confident that Neroli is the right distribution partner for us in Latin America and believe Neroli will be as successful in Latin America as Fairfax and Itochu have been in expanding the Pyscho Bunny brand throughout Asia."
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