Psycho Bunny Adds to Product Range

Genius Brands International and its subsidiary A Squared Entertainment have signed three licensees for the fashion apparel and lifestyle brand Psycho Bunny.

Leg Resource has been signed for men’s hosiery, S3 for footwear and JRM Accessories will produce Psycho Bunny headwear.

“With the growing popularity of Psycho Bunny, it’s only natural to expand into new product lines, new retail, new territories and new brand experiences, bringing incremental revenue and growth opportunities,” says Stone Newman, president, global consumer products, GBI. “Each of these companies are style leaders in their field and collectively will expand the range of high-quality products that customers and fans of the stylish Psycho Bunny brand are demanding.”    

Since its creation 10 years ago, Psycho Bunny has grown from a line of upscale ties to a robust apparel and lifestyle brand spanning categories including polo shirts, sport shirts, sweaters, hoodies, scarves and accessories.

GBI is looking to expand the brand into additional product lines such as outerwear, denim, bags and luggage, as well as women’s and children’s activewear, accessories, fragrance, electronics and more. GBI will also manage the launch of Psycho Bunny outside the U.S.