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April 6, 2018
The Pokémon Company International has tapped women’s fashion designer Prabal Gurung for a capsule collection featuring the brand’s iconic characters.
The nine-piece collection will include a t-shirt, pants, pencil skirts, tunic dresses, sweaters and a bomber jacket, and will highlight Pikachu, Jigglypuff, Squirtle, Bulbasaur and Charmander.
“Prabal Gurung expertly captured the joy of the Pokémon brand and its iconography in his designs for this fun and sophisticated collection,” says Karen Eggleston, senior manager, licensing, The Pokémon Company International. “We’re thrilled to team up with him for this collaboration during our 20-year celebration as Pokémon builds its fashion program and the ways in which its millions of fans can express their love for the brand.”
The Prabal Gurung x Pokémon capsule collection is now available exclusively at Jeffrey’s New York City.
“The Prabal Gurung customer is always a strong, passionate, global and modern woman,” says Gurung. “With this collection, we engage a younger clientele who still embraces our elevated sense of style. Working with the Pokémon brand provided a fun and whimsical opportunity to be able to have a conversation with this youthful customer.”
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