The collection highlights the strength of women, featuring inspiring messages of women’s empowerment. The collection will debut on International Women’s Day on March 8 in Los Angeles.
“‘The Powerpuff Girls’ have always been part of a broader pop cultural celebration around girl power,” says Jill King, senior vice president, marketing and partnerships, Cartoon Network and Boomerang. “Christian’s take on the many complex aspects of femininity, along with his originality and fearlessness as a creator, makes this a perfect collaboration to bring the message of empowering girls and women of all ages to life.”
Cowan has dressed the likes of Beyoncé, Lady Gaga, Naomi Campbell, Nicki Minaj, Cardi B., Miley Cyrus, Ariana Grande and more.
“I am thrilled to be partnering with such an iconic brand whose message is about supporting one another and kicking butt no matter your age, size or gender,” says Cowan. “I grew up watching ‘The Powerpuff Girls,’ and I am so lucky to have the opportunity to create a collection inspired by characters that advocate for sisterhood and positivity.”
The collaboration will benefit She’s the First (STF), a nonprofit organization that fights gender inequality through education.