Popeye, Lefties Team for Inclusive Apparel Collection

New collection includes exclusive line of apparel and loungewear for men and women featuring Popeye and his friends.
License Global

January 18, 2023

T-shirts from the collection.
T-shirts from the collection.Lefties/King Features

Popeye the Sailor Man and Lefties, a Spanish affordable and inclusive clothing maker, have teamed up for an apparel collection featuring the character. The exclusive collection began rolling out designs worldwide last fall including T-shirts, shorts, tops, sweatshirts, socks, pajamas and jogger pants for men and women. Graphics utilized throughout the collection are inspired by Popeye’s qualities of strength and heroism, and feature the Popeye cast of characters including the Sailor Man himself and his longtime rival, Brutus. 

Popeye

, the spinach-eating sailor and clean ocean advocate, is owned by

King Features

Syndicate, a unit of Hearst. 

The Popeye x Lefties collection follows on the heels of many recent successful international fashion collaborations for the brand, including Von Dutch,

Iceberg

,

Intimissimi Uomo

,

WROGN

, Zara and more. The deal was negotiated by Caravanserai,

King Feature’s local agent in Spain

“Lefties is one of the most sought-after affordable brands and we are thrilled

to work together to bring this collection of stylish and inclusive designs to the global market,” says Carla Silva, vice president, general manager and global head of licensing, King Features Syndicate. 

“Caravanserai is very proud to help our beloved Popeye grow his presence in the worldwide fashion industry through strong partners like Lefties,” says Guillem Rey, managing director, Caravanserai. “The continuous presence of these characters in the top retailers around the world, especially during these past challenging years, prove the strength, utility and awareness of their iconic status.” 

The Popeye x Lefties Collection line is available for purchase exclusively at Lefties stores and Lefties.com. 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.