New collection includes exclusive line of apparel and loungewear for men and women featuring Popeye and his friends.

License Global

January 18, 2023

1 Min Read
T-shirts from the collection.
T-shirts from the collection.Lefties/King Features

Popeye the Sailor Man and Lefties, a Spanish affordable and inclusive clothing maker, have teamed up for an apparel collection featuring the character. The exclusive collection began rolling out designs worldwide last fall including T-shirts, shorts, tops, sweatshirts, socks, pajamas and jogger pants for men and women. Graphics utilized throughout the collection are inspired by Popeye’s qualities of strength and heroism, and feature the Popeye cast of characters including the Sailor Man himself and his longtime rival, Brutus. 

Popeye, the spinach-eating sailor and clean ocean advocate, is owned by King Features Syndicate, a unit of Hearst. 

The Popeye x Lefties collection follows on the heels of many recent successful international fashion collaborations for the brand, including Von Dutch, Iceberg, Intimissimi Uomo, WROGN, Zara and more. The deal was negotiated by Caravanserai, King Feature’s local agent in Spain

“Lefties is one of the most sought-after affordable brands and we are thrilled to work together to bring this collection of stylish and inclusive designs to the global market,” says Carla Silva, vice president, general manager and global head of licensing, King Features Syndicate. 

“Caravanserai is very proud to help our beloved Popeye grow his presence in the worldwide fashion industry through strong partners like Lefties,” says Guillem Rey, managing director, Caravanserai. “The continuous presence of these characters in the top retailers around the world, especially during these past challenging years, prove the strength, utility and awareness of their iconic status.” 

Related:Von Dutch Teams Up with Popeye and The SeaCleaners

The Popeye x Lefties Collection line is available for purchase exclusively at Lefties stores and 

Read more about:

PopeyeKing Features

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like