, a unit of Hearst, announced that Popeye the Sailor Man and Puck Hcky, the streetwear fashion brand, are teaming up for an all-new hockey-themed collection.
The deal was negotiated by Segal Licensing, King’s licensing agent in Canada.
joins Puck Hcky’s roster of partnerships with icons who are known to be tough, such as Black Sabbath, Alice in Chains, Godzilla, Metallica and more, for a line featuring jerseys, hockey pucks, flannel, raglan, T-shirts and more.
“As a tough underdog who never backs down from a fight, Popeye is a hero that hockey fans can relate to both on and off the rink,” says Jarred Goro, vice president, North American licensing, King Features. “We are so excited about the way Puck Hcky brings together sport and art through their designs and we can’t wait to see fans interact with these new streetwear pieces.”
“Popeye is one of the most recognized characters around the world,” says Matt Marini, chief executive officer, Puck Hcky. “Who isn’t
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