Popeye and Puck Hcky Release Streetwear Collection

Apparel focuses on the rough and tumble sailor.

January 26, 2023

Popeye x PCK HCKYPCK HCKY

, a unit of Hearst, announced that Popeye the Sailor Man and Puck Hcky, the streetwear fashion brand, are teaming up for an all-new hockey-themed collection.

The deal was negotiated by Segal Licensing, King’s licensing agent in Canada.

Popeye

joins Puck Hcky’s roster of partnerships with icons who are known to be tough, such as Black Sabbath, Alice in Chains, Godzilla, Metallica and more, for a line featuring jerseys, hockey pucks, flannel, raglan, T-shirts and more.

“As a tough underdog who never backs down from a fight, Popeye is a hero that hockey fans can relate to both on and off the rink,” says Jarred Goro, vice president, North American licensing, King Features. “We are so excited about the way Puck Hcky brings together sport and art through their designs and we can’t wait to see fans interact with these new streetwear pieces.”

“Popeye is one of the most recognized characters around the world,” says Matt Marini, chief executive officer, Puck Hcky. “Who isn’t

a fan of the Sailor Man? Combining such an iconic feature with hockey and streetwear style is our way of putting a fresh new spin on such a classic. We at Puck Hcky are big fans and are so excited to get this collection to all the fans!”