The collection incorporates Popeye’s trademark nautical style in a collection that includes cropped pajamas, T-shirts, matching socks and swimwear. The designs, starring the Popeye and his partner, Olive Oyl, feature retro-inspired prints and stylings influenced by the characters.
“Popeye has always been appreciated by men who relate to his masculine persona yet also enjoy his playfulness,” said Grazia Bussandri, Premium Licensing. “This particular collection by Intimissimi Uomo has been very well conceived with refined retro graphics that will surely be appreciated by his fans. We are proud of this collaboration with Calzedonia Group. They are an important group in international fashion, with strategically placed stores andgreat quality products.”
“The line is engaging and fresh,” says Carla Silva, vice president, general manager, global head, licensing, King Features. “And the sophisticated designs starring Popeye and Olive Oyl enrich the garments’ appeal among the style-savvy. We’re pleased to have Intimissimi Uomo on board to develop apparel that captures the brand’s essence and aligns with the long-term vision of the franchise. This impressive collection, supported by a strong marketing campaign and retail activations across multiple touchpoints, will surely give this collaboration great international attention and visibility.”
The Popeye products by Intimissimi Uomo are available at Intimissimi/Intimissimi Uomo stores and e-commerce, around the world. Premium Licensing, King Features’ Italian agent, brokered the deal.
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