The Pokémon Company International has signed four new licensees in the U.K. and Eire across several categories.

New partners for the brand's European consumer products program include Character World for bedding; Danilo Promotions for calendars; Aykroyds & TDP Licensing for nightwear and underwear; and Winning Moves U.K for board games.

The new additions complement the brand's growing slate of European partners which also includes licensees for confectionery, apparel and footwear, stationery and posters, and video game accessories.

“We are delighted to have signed these prestigious new partners that are testament to the current popularity of Pokémon, which is a brand that has delighted fans for almost 20 years,” says Mathieu Galante, senior market development manager, The Pokémon Company International. “As we look to 2016 and 2017 we will continue to capitalize on our track record of commercial successes and current interest in the property by signing further best-in-class licensing partners across Europe.”