Poetic Brands Tunes in with Fender

The world’s leading musical instrument manufacturer is set to create a range of new apparel for adults as part of the pact.

“Having Fender on board adds a new dimension to our music portfolio, with a global guitar brand to join our range of bands and artists,” says Elliott Matthews, executive director, Poetic Brands. “Fender is a leading brand in the music sector and we are looking forward to leaning on its heritage and ethos to create an innovative on-trend collection. Music brands have been increasing in popularity recently, so we’re sure consumers will love this range.”