Poetic Brands Stitches Blippi Apparel Deal

“What better way for a child to express their adoration for a brand than to wear clothing emblazoned with its characters?” asks Becky Langer, senior commercial manager, soft goods, The Point.1888. “Apparel was one of our priorities when devising ‘Blippi’s’ brand licensing program, and with Poetic Brands being an advocate of the use of sustainable fabrics, it was our first choice.”

The children’s apparel range from Poetic Brands is set to include accessories, children's daywear, outerwear and swimwear.           

Additionally, the wider consumer products program for Blippi, managed throughout EMEA by brand licensing specialist The Point.1888, has begun with a toy range from Jazwares, featuring talking dolls, vehicles, role-play and outdoor toys. The property also features a monthly magazine from DJ Murphy.

“Blippi is already an established