Poetic Brands has been signed by Moonbug Entertainment, a leading digital media company, to design an apparel range based on kids’ entertainment sensation Blippi.

“What better way for a child to express their adoration for a brand than to wear clothing emblazoned with its characters?” asks Becky Langer, senior commercial manager, soft goods, The Point.1888. “Apparel was one of our priorities when devising ‘Blippi’s’ brand licensing program, and with Poetic Brands being an advocate of the use of sustainable fabrics, it was our first choice.”

The children’s apparel range from Poetic Brands is set to include accessories, children's daywear, outerwear and swimwear.           

Additionally, the wider consumer products program for Blippi, managed throughout EMEA by brand licensing specialist The Point.1888, has begun with a toy range from Jazwares, featuring talking dolls, vehicles, role-play and outdoor toys. The property also features a monthly magazine from DJ Murphy.

“Blippi is already an established kids’ phenomenon with over 15 billion views worldwide,” says Anne Bradford, director, Poetic Brands. “There is no doubt that children are more than ready for Blippi to launch an apparel line, and we are looking forward to discussing opportunities across retail.”