Poetic Brands Signs with Snoop Dogg and Death Row Records

Poetic Brands will be developing fashion-leading, multi-product ranges for all European retailers, launching across retail in October.

License Global

May 3, 2023

Death Row Records logo.Death Row Records

Poetic Brands

has announced it has received a new pan-European license to design, manufacture and supply apparel and accessories alongside rapper,

Snoop Dogg

, and hip-hop label, Death Row Records.

Snoop Dogg’s outfits are just as varied as his portfolio: baggy sportswear, neat suits, coats, workwear and graphic T-shirts, offering multiple opportunities across a number of apparel and accessory styles.

“Legend is an understatement when it comes to describing Snoop,” says Elliott Matthews, managing director, Poetic Brands. “We’re all super-excited to work on this project and start the design process for all apparel and accessories. We’ll even be developing Snoop Dogg dog jumpers. Surely that’s a licensing dream!”

“I am excited to officially announce this strategic alliance with Poetic Brands to represent Snoop Dogg and Death Row Records for apparel and accessories across Europe,” says Steven Nadler, chief executive officer, Crooks and Castles. “We see this as a great opportunity to elevate

and expand our distribution in the international markets that are highly in demand for our products.”