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Poetic Brands Signs ‘Gigantosaurus’ Deal

Apparel licensee announces partnership with Cyber Group Studios for leading publishing and animation property.

License Global

December 8, 2020

2 Min Read

Leading apparel licensee Poetic Brands has added a children’s favorite IP to its portfolio of brands. “Gigantosaurus” is strengthening its presence in the U.K. by joining the growing baby, children’s wear and accessories division at Poetic Brands. This new partnership with bRAND-WARD Services and Cyber Group Studios, the U.K. agent for “Gigantosaurus” IP, was brokered by Riverside Brands.

“‘Gigantosaurus’ was actually the first license that we signed for our baby and children’s wear division, which was a significant moment for us,” says Anne Bradford, director, Poetic Brands. “Although extinct, dinosaurs will never go out of fashion, and this has already been a really fun collection to start creating and sharing at retail. With a huge following across boys and girls, we are looking forward to sharing the collections and providing everything for pre-schoolers from tee shirts and joggers, to puddle suits and jackets. We have also just found out that ‘Gigantosaurus’ will be one of the 12 featured book titles for World Book Day 2021, so now is the perfect time to speak to us and create some amazing product for spring.”

Targeting children, ages 3-6, Poetic Brands’ “Gigantosaurus” collection is due to include a range of children’s apparel, outerwear and swimwear, as well as luggage. The collection is inspired by “Gigantosaurus,” as well as Rocky, Bill, Tiny and Mazu, the four Dino friends.

“We are delighted to be partnering Poetic Brands, as they are a great company to work with and Cyber Group Studios has been delighted with their interpretation of ‘Gigantosaurus’ on their range of clothing products, and will look forward to seeing lots of children wearing their favorite dinosaurs when the product launches early next year.,” says Trudi Hayward, co-founder, bRAND-WARD Services.

Written by Jonny Duddle, published by Templar, and sold to 300,000 units in the U.K. alone, “Gigantosaurus” follows the adventure of the four Dino friends who are trying to avoid the BIG “Gigantosaurus” while playing in the forest. The book features characterized and atmospheric illustrations, combined with humorous rhyming text, to capture young imaginations and delight dinosaur lovers.

The series has been developed into an animated TV series, a video game, a toy range and more. Many more categories will be announced and are in discussion for launch in 2021.

“Poetic Brands has a best in class retail distribution network, and we are in the midst of some very exciting joint launch plans,” says Ash Holman, managing director, Riverside Brands. “Fans of the show will love to wear the product that will be available on shelves early next year.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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