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Poetic Brands, MGA Entertainment Unbox Licensed Apparel, Face Masks

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The deal is based on the Na! Na! Na! Surprise collectible dolls.

Following the success of LOL Surprise! and LOL Surprise! OMG dolls from MGA Entertainment, Poetic Brands has snapped up a licensing deal with the toy giant for its latest collectible doll range, Na! Na! Na! Surprise.

The specialist apparel licensee is working on a range of children’s apparel, outerwear and swimwear, nightwear and essentials based on the new property aimed at children aged three and older. Poetic Brands will also launch a range of face masks for Na! Na! Na! Surprise! and LOL Surprise! OMG dolls in the coming months.

 “With the success of LOL Surprise and LOL Surprise OMG dolls on toy and apparel at retail, and a team experienced with working on both of these products, we jumped at the opportunity to work on Na! Na! Na! Surprise,” says Anne Bradford, director, Poetic Brands. “The concept of Na! Na! Na! Surprise is perfect for its target customer and we are looking forward to creating daywear and nightwear ranges. In addition, we are producing face masks for OMG & Na! Na! Na! Surprise.”

Na! Na! Na! Surprise launched in the U.S. in late 2019, followed by the U.K. in September 2020. The collectible dolls offer a new unboxing experience, featuring a balloon that when blown up and then popped provides fans with a confetti surprise. Inside the balloon is a plush pom, which holds one of six soft posable fashion dolls, outfits and shoes. Each doll has a special nametag that explains more about their style and personality.

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