Apparel licensee announces exclusive collection featuring the cartoon cat.

License Global

March 14, 2023

1 Min Read
Felix the Cat Apparel Collection
Poetic Brands x Crooked Tongues Felix the Cat Apparel CollectionPoetic Brands x Crooked Tongues

Poetic Brands, a specialist apparel licensee, has collaborated with ASOS-owned streetwear brand, Crooked Tongues, and Felix the Cat to launch a 17-piece clothing collection.

The range will feature adult styles across several apparel categories including denim jeans, shirts, hoodies, varsity jackets and T-shirts. There is also a knitted sweater and a two-piece jogger and hoodie set.

Felix the Cat made his big screen debut in 1919 and went on to have his own cartoon strip and cartoon series. During the 1920s and 1930s, he appeared in more than 100 movies before being reinvented in the 1950s with a catchy theme song alongside his notorious “magic bag of tricks.” Today, Felix the Cat continues to be celebrated through fashion and lifestyle collaborations from the runway to the street to major retail brands.

“The Felix the Cat character really suits the Crooked Tongue big, bold graphic vibe and we’re thrilled with this great match,” says Elliott Matthews, managing director, Poetic Brands. “The range will delight Felix fans and clothing connoisseurs alike.”

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