ASOS has inked a deal to begin selling t-shirts inspired by children’s series “Teletubbies” and its characters.
The announcement was made Monday after a deal, managed by CPLG, between brand owner DHX Media, Poetic Brands and ASOS was finalized. “Teletubbies” became a global licensing hit when it first launched in the U.K., with the iconic preschool characters finding their way into a wide range of categories ranging from toys, books and homeware to stationery, cards and apparel.
“We are delighted to announce the arrival of these t-shirts at ASOS,” says Elliott Matthews, executive director, Poetic Brands. “This wonderful range is sure to appeal to the many young adults who either grew up with or simply love the Teletubbies.”
In 2016, the Teletubbies made their comeback to TV with a rebooted series on Nick Jr.